Check out this email I got shortly after the LIVE event…

 

> X-Originating-IP: [216.218.189.159]
> Date: Tue, 17 Aug 2004 09:35:29 -0400
> From: 
> To: 
> Subject: Thanks for the great event – and I think you’re nuts :)
>
> Hi Yanik,
>
> What’s your problem? (And I mean that in a nice way) ;)
>
> I have no idea of why you have decided to give away all of your copywriting
> secrets.
>
> Maybe you are too tired of having your own internet money making monopoly.
>
> Maybe you are making so much cash that you really don’t care. Perhaps you are
> on some personal mission to make so many people rich.
>
> Whatever the case may be, you’re insane!
>
> As you remember, I attended your Copywriting Workshop back in July. At first 
> I thought, “Who is this character to charge $4,000 for a seminar?” I mean
> come on – but I went anyway. Well, I walked out of there thinking, “That was 
> too damn valuable to just give away for $4k”. 
>
> I sincerely hope you burn the master recordings and videos and seriously consider 
> never selling them to another soul (for purely selfish reasons). But if you decide 
> to sell a “home study” version – I sure you hope you charge an arm and a leg for it.
>
> As a copywriter, you know just as well as I do that people do not appreciate 
> things that come cheaply…its human nature. So, you are not doing your

> customers any favors by charging so little for it. Personally, I think it
> should be at least what the Workshop originally cost – if not - you’re crazy!
>
> To me, it is the definitive encyclopedia of turning digital words into cash!
>
> Seriously, no one else gives away so many tricks, tips and formulas for
> squeezing money out of customers. No one else backs up every principle with a 
> humongous swipe file of sample ads and letters. No one else breaks down the
> process into tiny baby steps so even a 10-year child could write cash-
> generating copy. 

> Not only that but I have never even seen anyone (and I do
> mean anyone as my collection of material dates back to the early 1900’s) else 
> address the editing process like you did.
>
> Look, you know I am a serious student of marketing and own just about every
> copywriting book and course out there. If I were forced to give them all away 
> except one, yours would be the one I’d keep. I’m serious.
>
> So, for Pete’s sake, man, I hope you reconsider.
>
> Sincerely,
>
> Rob Olic
> Marketing Consultant
>
> PS Your stuff should join the list of “must study” general copywriting
> material. As far as writing copy for the Net, your program is by far THE
> Best! 

 

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